Pepsi & Burger King Experience

For The Fizz House, I worked closely with the Creative Directors as a Senior Copywriter to shape the concept, turn it into a pitch, sell it to the client, and help bring it to life through the final creative pieces. This immersive Pepsi experience was created for the Burger King Convention, where we set out to break away from the typical tradeshow format. Inspired by the idea of “fizz,” we built a space that felt bold, playful, and unexpected, a place where guests could disconnect from the convention and connect with the brand. The experience included a digital journey through the “World of Fizz,” a chill lounge, a slow-motion video booth called The Throne, and a standout team of brand ambassadors styled to match the energy of the space.