Flor de Caña Content
As Associate Creative Director and Copywriter for Flor de Caña’s social content, I helped lead the creative process from brief to execution. Each production had its own concept, with a unique name, visual world, and storytelling approach designed to stand out in a crowded digital space. We translated the brand’s core pillars —sustainability, family heritage, and excellence —into a fresh and original digital voice. I worked closely with the team across ideation, concept development, and copywriting to ensure each piece felt thoughtful and aligned with the brand’s values. The client praised the work for its creativity, quality, and professionalism throughout the process.
