Flor de Caña Website

I worked closely with the client and our creative team to conceptualize the new global website for Flor de Caña Rum, a brand with over 135 years of heritage. Starting from scratch, we built a fully refreshed digital experience that honors its legacy while embracing modern design and functionality. As Associate Creative Director and lead proofreader, I shaped the tone and content to reflect the brand’s story with clarity and character. I was also hands-on in the creative process, contributing to animation choices, UX decisions, and overall flow to make sure every detail felt intentional, aligned, and true to Flor de Caña’s identity.