Flor de Caña Interactive Web

I was the Creative Director for Draw a Tree, Plant a Tree, a digital campaign for Flor de Caña that turned a simple action into real-world impact. The idea was playful and purposeful: for every tree drawn on the site, a real one would be planted. I helped shape the creative vision from concept to execution, collaborating with the team to develop design, UX, and narrative elements that ensured the experience felt inviting, intuitive, and aligned with the brand’s sustainability mission.