I led the creative strategy for Hive & Colony’s collaboration with visual artist Jesús Rivera, a 360° campaign to launch a limited-edition collection of custom suit linings, designed by Rivera in his signature urban-art style. The project included everything from the key visual and landing page to social content, newsletters, and an in-store experience at their NYC location. I oversaw the copy direction, content approval, and helped shape the launch event from planning to execution. The result was a fresh and artistic take on modern tailoring, featuring bold linings and limited to just 100 pieces, that brought individuality to the bespoke experience. The campaign had the highest engagement of the quarter, and the event became a space where fashion met art in a truly personal way.
