Pepsi Booth- Annual Burger King Convention 2022
Background: The Burger King convention returned after two years of the pandemic, and Pepsi wanted to make ‘the comeback’. The main communication platform to work with was ‘Better with Pepsi, ’ highlighting the fizzy drink as the best match for all meals.
Background: The Burger King convention returned after two years of the pandemic, and Pepsi wanted to make ‘the comeback’. The main communication platform to work with was ‘Better with Pepsi, ’ highlighting the fizzy drink as the best match for all meals.
Insight: Corporate trade shows shouldn’t be boring. They’re a great opportunity to connect through storytelling and elevate relationships with franchisees.
Concept: Enhanced Flavor Room at 'The Fizz House'
A theater-like room where the experience started showing abstract shapes of each Whopper ingredient that shifted into delicious food dancing to the rhythm of music, joined by a typographic game of onomatopoeias and ending on ‘movie credits’ that listed Burger Kings meals you should always order with Pepsi.
Fun fact: I was inspired by the ‘Ratatouille’ scene in which Remy experiences the awesomeness of flavor combinations.
Fun fact: I was inspired by the ‘Ratatouille’ scene in which Remy experiences the awesomeness of flavor combinations.
Creative Director: Renée Tovar & Cesar Cabrera
Conceptualization Mariangeles Rocha
Flor de Caña - New Digital Storytelling
Background: A premium rum brand with over 130 years of family heritage looking to modernize its digital content and elevate storytelling to connect with social audiences.
Insight: Secrecy causes excitement in people, and the feeling of exclusivity makes them feel good and part of an important community.
Concept: The Rum Club - Volume 1.
A new content series presenting this fictional place where only ‘members’ explore a luxurious and mystical destination, boasting captivating stories and a deep admiration for the legacy of Flor de Caña.
Creative Director: Renée Tovar
Associate Creative Director: Mariangeles Rocha
