Goleadoras
Through my work with Goleadoras, I contributed to empowering girls worldwide by combining the transformative power of soccer with mentorship and life skills. My role involved research, UX/UI, content copywriting, and creative direction that amplified the initiative’s mission to foster confidence and leadership in young girls. By aligning with this impactful cause, I helped bridge the gap between sports and social change, ensuring the message resonated across diverse audiences.
We Are Goddess Society
As part of the We Are Goddess Society, I was an Associate Creative Director (ACD) and copywriter, developing campaigns that celebrated and empowered women. One notable project was the campaign for GRETA TURBANS, for which I conceptualized the campaign name, wrote all creative assets, and infused a strong sense of community into the messaging.
This campaign resonated deeply with the audience by highlighting themes of resilience and individuality. It aligned with the brand’s mission to uplift and inspire women in the US.
Flor de Caña Global Website
I collaborated closely with the client and our creative team to develop the new global website for Flor de Caña Rum, a brand with over 135 years of heritage. Starting from scratch, we delivered a fully revamped web experience that honored the brand’s rich legacy while embracing modern design and functionality.
As a copywriter, I crafted engaging and brand-aligned content that brought Flor de Caña’s story to life. Beyond writing, I actively participated in the creative design process, contributing to the selection of animations, UX/UI decisions, and overall user flow. My role involved ensuring that every element—from visuals to interactivity—aligned with the brand’s identity and offered users an intuitive, immersive experience.